Forget planking and milking, we have porting now!

Undergraduates at Durham University in north west England upped the ante with their near neighbours in Newcastle, after a recent video showing students pouring milk over their heads received more than 500,000 views on You Tube.

Dubbed 'porting', the students are filmed walking into a supermarket, past the fridges containing milk to the alcohol section, where they pick up bottles of the fortified wine before emptying the contents over their heads outside.

Students are filmed 'porting' while standing in the snow on a level crossing, riding a bicycle, fishing in a river and standing on the steps of Subway, eating a sandwich.

The spokesman for 'Porting Durham' was reported saying :  It’s all about “one-upmanship” Durham’s online student tabloid, The Tab, apparently described it as a "cracking effort from Durham’s finest".Durham students also said (non-pompously, of course):  "We figure if you’re going to do something you might as well do it properly. "Don’t cry over spilt milk Newcastle – do it the Durham way #portingDurham".

To maximise the effect of pouring red wine over their heads, the students wear smart dress white shirts. The spokesman added: “We commend Newcastle in their valiant effort and inspiring us to go one further. "We were approached by a high street washing powder brand, and it all fell into place. What better thing to do than pour fortified wine over crisp white shirts?”

Will this new fad take off?